Senior Marketing Manager
Indore, Madhya Pradesh, India
Full Time
Experienced
Job Description – Senior Marketing Manager
Location: Indore, MP
Role Overview:
The Senior Marketing Manager will lead CCube’s overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build CCube’s marketing foundation from the ground up.
Key Responsibilities:
1. Strategic Marketing Leadership
7. Analytics, Reporting & ROI
Location: Indore, MP
Role Overview:
The Senior Marketing Manager will lead CCube’s overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build CCube’s marketing foundation from the ground up.
Key Responsibilities:
1. Strategic Marketing Leadership
- Build and execute a quarterly and annual marketing roadmap aligned with CCube's business goals.
- Lead the brand-building strategy for India & US markets.
- Drive cross-functional alignment with Sales, HR, and Operations.
- Set up marketing processes, SOPs, and performance metrics from scratch.
- Oversee SEO, performance ads, social media, email marketing, and website optimization.
- Drive consistent improvements in reach, engagement, CTR, followers, and qualified inbound leads.
- Manage digital analytics and present insights monthly to leadership/CEO office.
- Establish a consistent brand voice across all platforms—LinkedIn, website, case studies, product pages, and presentations.
- Manage CCube’s PR, awards, external speaking opportunities, and media visibility.
- Strengthen employer branding in collaboration with HR.
- Build and lead the content calendar—industry insights, thought-leadership posts, product updates, case studies, success stories, and videos.
- Ensure high-quality creatives and messaging across all touchpoints.
- Work with designers, agencies, and internal teams for content execution.
- Experience in managing and optimizing leadership/personal branding profiles on platforms like LinkedIn, with a strong understanding of executive positioning, audience engagement, and thought leadership content strategies.
- Strong awareness of social media trends, viral/trending content formats, and AI/content marketing tools, with the ability to create timely, high-performing content aligned with brand and leadership objectives.
- Launch and manage integrated campaigns for services, solutions, and product verticals.
- Improve lead quality and reduce cost per lead through data-driven optimization.
- Align closely with the sales team for pipeline conversion and nurturing.
- Plan and execute webinars, client engagement events, internal events, and industry participation.
- Manage photography, videography, post-event PR & social media coverage.
- Support tech events or showcases that position CCube as an innovation-driven company.
7. Analytics, Reporting & ROI
- Track weekly and monthly KPIs: engagement rate, reach, follower growth, website traffic, CPL, MQLs, and campaign outcomes.
- Create actionable dashboards for leadership.
- Ensure marketing spend delivers measurable ROI.
- 6–10 years of hands-on marketing experience, preferably in IT/Tech, SaaS, or digital agencies.
- Strong understanding of B2B and service-based marketing.
- Proven ability to scale digital channels and manage end-to-end campaigns.
- Experience handling agencies, design teams, and PR.
- Strong communication, creative thinking, and leadership skills.
- Digital marketing (SEO, SEM, paid ads)
Email marketing (Proficiency in tools like Instantly and Apollo is a must have.) - Social media expertise (LinkedIn focus)
- Brand & communication strategy
- Content creation & storytelling
- Campaign planning & execution
- Performance analytics
- Team management & vendor handling
- Stakeholder alignment and project ownership
- 20–25% increase in LinkedIn engagement and consistent posting calendar
- Strengthened brand presence with high quality content and creatives
- Website optimization started with improved landing pages
- Monthly dashboard for KPIs implemented
- Clear plan for PR, events, and campaigns for the next quarter
- Smooth collaboration established with Sales, HR, CEO Office
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